JF Jones Jewelers was first founded in 1928 by Joseph F. Jones on the corner of Goodman and South Clinton Avenue. Here Joseph began as a watchmaker and ran his own repair shop. Business grew and in 1939 he moved his store to the South West corner of Ridge Road & Dewey Ave. Joseph Jones was one of the few jewelers in Rochester to set diamonds “While you wait.” JF Jones Jewelers’ was also the first local shop to carry Hallmark Cards. What had started as a repair shop quickly grew into a jewelry and gift store despite the hardships of the Great Depression. The store was briefly moved to the North Eastern area of Ridge and Dewey and moved again into West Ridge Plaza in 1973. We moved to our newest home in Stone Ridge Plaza in 2015.
Joseph’s son, Leonard, grew up in the business as an apprentice with future goals and aspirations to expand his father’s store. Len took over the business in 1975 and his wife Colleen joined shortly after. Their daughter, Brittany, was born and raised in the business spending weekends gift wrapping, making bows and learning from Mom and Dad. She officially came on in high school and continued to work part time while earning her Bachelors Degree in Marketing at SUNY Brockport. Len passed in 2009, and now the store is owned by Colleen and Brittany.
JF Jones Jewelers has grown significantly in the past 91 years, while still retaining the family-style service we started with. Our unique, hand-selected jewelry, along with our expert jewelry and watch repair has allowed us to maintain our well earned reputation of honesty and quality. We are very proud to be one of the oldest family owned and run businesses left in the area.