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Premier Jewelers in Greece, NY

Owned and Operated by Third-Generation Jeweler
Brittany Jones Lonthair, GIA Diamonds Graduate

A Personal Connection

Whether it’s sentimental or functional, your jewelry says a lot about you. How you style yourself each day is an expression and a reflection of what’s special to you. Whether you’re looking to make a statement by popping The Question or simply need to repair your dependable watch, JF Jones Jewelers has the inventory and services you need. Transparent pricing for a seamless purchase. All of our prices are clearly marked.

For nearly 100 years, JF Jones Jewelers has operated as a local, family-owned business. Since we first opened our doors in 1928, the Jones family has been serving the Rochester area with premium jewelry. Regardless of whether you need a custom piece or are looking for the perfect engagement ring, let our team guide you through your shopping experience.

With our storied history and passion for community connection, we’ve become the family of jewelers Greece, NY residents rely on. When you work with us, you’re guaranteed to feel right at home in our comfortable Stone Ridge Plaza location.

The Expert Jewelers Greece, NY Trusts

With all of our experience in the industry, we know a thing or two about jewelry design and repair. We’ve also helped many customers create or select the best options for their loved ones. From custom rings to gifts for special occasions, working with our jewelers in Greece, NY will result in your satisfaction.

Need an adjustment, cleaning, or repair? We’ll make sure your jewelry is returned to you in better condition than when you brought it in. We understand how important some pieces can be, and we know separating from a part of your everyday ensemble can be stressful. Let the team at JF Jones Jewelers put your mind at ease.

Need an official expert opinion? We can help! Our in-house appraiser can fairly evaluate your jewelry for liquidation, insurance, bankruptcy, or estate requirements. When it comes to something as important as legal documentation, make sure you choose our family owned jewelry store in Greece, NY to conduct your appraisal.


Engagement Rings

Check out our Engagement Ring Shopping Guide

Wedding Bands

Check out our Wedding Band Shopping Guide

Anniversary Bands

Stackable bands and three stone rings


Earrings, pendants, bracelets and fashion rings


Gemstone and birthstone earrings, pendants bracelets and rings


Chains, earrings, bracelets, pendant/charms. Universal styles for all


Chains, earrings, bracelets, pendant/charms. Universal styles for all


Watches from Bulova and Caravelle. Three year manufacturer warranty.

Care Products

Professional cleaning products for home use and travel cases.



Initials, Letter, Names, Sayings or Dates. Make it your own.


Customize with your birthstones. Available in a variety of styles and number of stones.


Custom design using our state of the art CAD software. We can supply the stones or use yours from an existing piece.


Custom Design

Looking for something one-of-a-kind? Re-design? Custom is our specialty! Book an appointment today.


Insurance, Bankruptcy, Estate, Liquidation and curiosity. Schedule a private consultation.

Gold Buying

We buy gold at the most competitive prices. Receive an extra 20% when taken as store credit

Jewelry Cleaning

Free cleaning and inspection while you shop! We recommend a professional inspection every six months.

Jewelry Repair

Expert repair done in-house. We fix jewelry other jewelers say can’t be done.

Watch Repair

Expert service performed while you shop! Batteries band adjustment and more!

Payment Options


Make the most of your budget by splitting payments into equal payments at 0% Interest. Offer subject to credit approval. Fast, easy application.


Cash, American Express, Discover Card, MasterCard, Visa, Apple Pay.

Hero Discount

Thank you to ALL first responders, military and veterans for your service! We offer a 10% Discount. Some restrictions apply. Photo ID required.

Visit Us




Call (585) 865-6604

Text (585) 259-8151


1588 West Ridge Rd, Greece

Stone Ridge Plaza- Near Stone Rd Entrance


After many years of wear both engagement & wedding rings needed up-date; Brittany was able to incorporate family diamond into new setting in addition to modernizing 2nd ring. Taking time; she is not only
professional/courteous & friendly but extremely helpful with great ideas. Also Lisa helped with sizing of husbands wedding band & adding new life to luster of gold.

-Diane & Dan H.

Frequently Asked Questions

Do I Need an Appointment for Specialized Services?

Yes, appointments are preferred for appraisals, custom design, engagement rings, and wedding bands. This allows you to sit with our owner/designer/appraiser Brittany

What is an Appraisal?

A jewelry appraisal is a value assigned to your jewelry as of a specific date. The type of valuation used depends on the purpose of the appraisal. It’s very important to be clear about what you are trying to do with your jewelry in order to get the proper valuation. Replacement value is only used for obtaining insurance. Fair market value is often used when settling an estate or selling to a third party. Scrap/Liquidation value is used for bankruptcy or selling (gold buying.)

What If I Can’t Wait a Week for a Repair?

We offer an express repair service Tuesday-Friday by appointment. Drop off before Noon it will be ready by 5pm the same day. Drop off after noon, it will be ready by noon the following day.

Can I trust JF Jones Jewelers?

Yes! We have been in business for 94 years and are A+ rated and accredited with the Better Business Bureau. We are very proud of our 150+ Five Star reviews on Google. Go ahead and check them out! We are proud to be a member of our local community and give back to local charities and organizations.