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Third Generation- Woman Owned

Full service jewelry store specializing in custom design, engagement rings and wedding bands. Full selection of gold, silver, gemstone, diamond and personalized jewelry. 

Owned and operated by third generation jeweler Brittany Jones Lonthair, GIA Diamonds Graduate.

Offering several designer lines including: ANIA HAIE, Grace, Kiddie Kraft, Mommy Chic, Forever Elegant, Ever&Ever, Bulova & Caravelle Watches.

Gift Cards Available

Third generation family owned & operated business. Established in 1928. Accredited A+ rating with the Better Business Bureau.

We are proud to be Rochester’s full service jeweler. Offering an in-house repair shop for all of your jewelry repair needs. Many small repairs may be done while you wait- like earring back replacement, watch battery replacement or link adjustment.

Complimentary jewelry cleaning & inspection while you shop.

On the spot estimates for repairs. Standard 1-week turn around on most repairs. One Day Express Service Available.

In-House appraisals by appointment for insurance, estates, bankruptcy or cash. Complimentary evaluation to help you determine what kind of appraisal you need.

Financing Available- View our financing page for more details.


Check out our Milestones Celebration Jewelry Guide

We have a lot of celebrating to catch up on! This carefully curated gift guide showcases a blend of both modern and traditional style jewelry to help you select the perfect gift for any occasion.