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Welcome to JF Jones Jewelers:
Your Premier Fine Jewelry Store

Welcome to JF Jones Jewelers, your local jeweler and trusted fine jewelry store. With all of our experience in the industry, we know a thing or two about jewelry design and repair. We’ve also helped many customers create or select the best options for their loved ones. From custom rings to gifts for special occasions, working with our jewelers in Greece, NY will result in your satisfaction.

Need an adjustment, cleaning, or repair? We’ll make sure your jewelry is returned to you in better condition than when you brought it in. We understand how important some pieces can be, and we know that separating from a part of your everyday ensemble can be stressful. Let the team at JF Jones Jewelers put your mind at ease.

Need an official expert opinion? We can help! Our in-house appraiser can fairly evaluate your jewelry for liquidation, insurance, bankruptcy, or estate requirements. When it comes to something as important as legal documentation, make sure you choose our family owned jewelry store in Greece, NY to conduct your appraisal.

Bridal Jewelry

Engagement Rings

Symbolize your love story with a stunning engagement ring that symbolizes your commitment.

Wedding Bands

Find the perfect companion to your engagement ring with our exquisite collection of wedding bands.

Jewelry Services

Custom Jewelry Design
Custom Jewelry Design

Bring your vision to life with our expert craftsmen, who can create custom jewelry that reflects your personality.

Jewelry Insurance
Jewelry Insurance

Protect your precious jewelry with us. We provide comprehensive coverage to ensure your valuable pieces stay protected, giving you the freedom to enjoy them worry-free.

Jewelry Cleaning
Jewelry Cleaning

Keep your jewelry looking its best with our professional cleaning services.

Jewelry Appraisal
Jewelry Appraisal

Gain insight into the value of your jewelry with our expert appraisal consultation.

Rhodium Plating
Rhodium Plating

Make your jewelry shine like new with our Rhodium Plating Service. We'll bring back the sparkle to your favorite pieces, giving them a fresh and radiant look.

Jewelry Repair
Jewelry Repair

Restore the brilliance of your cherished pieces with our prompt and meticulous repair services.

Elegant Diamond Earrings
Diamond Trade-Up

Experience an effortless style upgrade with our diamond trade up service, offering a cost-effective way to enhance your diamond jewelry.

Jewelry Concierge Services
Jewelry Concierge

We are here to cater to your unique needs, providing personalized advice and shopping service with complimentary gift wrapping.

Watch Repair
Watch Repair

Our skilled watchmakers specialize in watch repair, ensuring that your timepiece remains a reliable and stylish companion.

Gold Buying
Gold Buying

Turn your unwanted gold into cash with our transparent and fair gold buying process. Receive a 20% bonus when taken as store credit.

Experts in Custom Jewelry

Let us design your dream ring today!

We leverage state-of-the-art software that revolutionizes the custom design experience. With this cutting-edge technology, we can instantly modify our designs in real time, accommodating the specific size and shape of your stones. Through our software, we provide you with a realistic photo and video representation of your customized piece, allowing you to visualize it before it’s brought to life. Additionally, our instant pricing feature ensures transparency and helps you make informed decisions. The advanced software not only streamlines the design process but also empowers you to actively participate in creating your dream jewelry. Experience the power of innovation and craftsmanship coming together seamlessly.


Hands down, the absolute best experiences we've ever had at a jewelry store! The customer service is always exceptional, truly creating a helpful, yet no-pressure atmosphere. Locally owned for generations, Brittany has carried on her family business, their history is fascinating! Her expertise between experience and education truly sets her apart from the typical encounters we've had at other stores in the past. She truly knows her craft and cares about her customers, and it shows. Did I mention that their custom work is incredible? If you're looking for an "old-school" experience where you're a valued customer, and can find or create the perfect meaningful gift for a loved one, you found it. Highly recommend!
-Liz B

Premier Jewelers in Greece, NY

A Personal Connection

Whether it’s sentimental or functional, your jewelry says a lot about you. How you style yourself each day is an expression and reflection of what’s special to you. Whether you’re looking to make a statement by popping The Question or simply need to repair your dependable watch, JF Jones Jewelers has the inventory and services you need. Transparent pricing for a seamless purchase. All of our prices are clearly marked.

For nearly 100 years, JF Jones Jewelers has operated as a local, family-owned business. Since we first opened our doors in 1928, the Jones family has been serving the Rochester area with premium jewelry. Regardless of whether you need a custom piece or are looking for the perfect engagement ring, let our team guide you through your shopping experience.

With our storied history and passion for community connection, we’ve become the family of jewelers that Greece, NY, residents rely on. When you work with us, you’re guaranteed to feel right at home in our comfortable office.

Payment Options


Optimize your budget by dividing payments into equal installments with 0% interest. This offer is subject to credit approval and features a fast application process.

Accepted Payment Methods

We accept the following payment methods in any combination for your convenience: Cash, American Express. Discover Card, MasterCard, Visa, Apple Pay

Hero Discount

We extend our gratitude to all first responders, military and veterans for their dedicated service. Some restrictions that apply.

Gift Cards

Our gift cards are available for purchase both in-store and online. They never expire, making them a perfect choice for any occasion.

Ask us a Question

We will respond to you during business hours.