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Custom Design

custom design software

Creating Heirlooms Since 1928

With nearly a century of experience, our commitment to quality products and exceptional craftsmanship is unrivaled. Whether you’re looking to re-design a piece of your existing jewelry or embark on a new design from scratch, our team of skilled artisans and designers is dedicated to bringing your vision to life. We understand the sentimental value attached to jewelry, and our goal is to create timeless pieces that will be treasured for generations to come. Trust us to transform your ideas into exquisite, personalized creations that reflect your unique style and story.

custom design inventory

Check out our Designs

We understand the importance of finding the perfect design that resonates with your unique style. That’s why we have a wide selection of our designs in store for you to explore. You can touch, feel, and even try on these designs to get a sense of how they look and feel on you. Our knowledgeable staff is here to assist you in finding a style that speaks to you. Once you’ve found a design you love, we can work together to modify it to suit your preferences, ensuring that every detail is personalized to your liking. With our extensive collection of samples and our ability to customize, we offer a truly immersive and tailored experience in finding or creating the ideal piece of jewelry that reflects your individuality.

customize the design instantly

Customize Instantly

We leverage state-of-the-art software that revolutionizes the custom design experience. With this cutting-edge technology, we can instantly modify our designs in real time, accommodating the specific size and shape of your stones. Through our software, we provide you with a realistic photo and video representation of your customized piece, allowing you to visualize it before it’s brought to life. Additionally, our instant pricing feature ensures transparency and helps you make informed decisions. This advanced software not only streamlines the design process but also empowers you to actively participate in creating your dream jewelry. Experience the power of innovation and craftsmanship coming together seamlessly.

custom design process

Custom Design by Appointment

Booking an appointment for a custom design at JF Jones Jewelers is crucial, especially considering that our designer is none other than our owner and appraiser, Brittany Jones. As a GIA Graduate Gemologist, Brittany possesses extensive knowledge and expertise in the world of jewelry. Not only can she bring your design ideas to life, but she can also guide and advise on the values associated with different gemstones and designs. With her keen eye for quality and craftsmanship, Brittany ensures that your custom piece not only reflects your unique style but also holds significant value. By booking an appointment, you gain the opportunity to benefit from her years of experience and receive personalized recommendations. Let Brittany, our esteemed designer and owner, create a masterpiece that embodies your vision while upholding the highest standards of excellence. Schedule your appointment today to embark on a journey of custom design expertise.

wax model and finished piece


At JF Jones Jewelers, we understand that designing custom jewelry can be a significant decision and that you may feel nervous or indecisive about the final design. That’s why we offer an innovative solution to help you visualize your piece before committing to it. Using advanced technology, we can 3D print a wax model of your design, allowing you to try it on and get a realistic sense of how it will look and feel. This hands-on experience empowers you to make informed decisions and provides an opportunity for any necessary tweaks or adjustments to be made. We value your satisfaction and want you to feel confident in your design choice. With our 3D printing capabilities, we ensure that the final piece will exceed your expectations and be a true reflection of your unique style. Trust us to guide you through the design process and offer this additional level of assurance as we create a custom piece you’ll cherish for a lifetime.



We believe in transparent pricing, ensuring that you have a clear understanding of the costs involved in your custom design. With our state-of-the-art technology, we calculate pricing instantly right in front of you, eliminating any surprises. We want you to feel confident and informed throughout the process. Additionally, we charge a setting and appraisal fee when using your heirloom stones. However, if we provide the stones, the fees are waived. We value your trust and satisfaction, and we also provide the option to trade in your old jewelry, allowing you to offset the cost of your new custom piece. At JF Jones Jewelers, our transparent pricing and flexible options ensure that you can embark on your custom design journey with peace of mind.

we can text or email you the completed design

Order & Delivery

We strive to provide you with an exceptional experience through the entire process. In many cases, during your appointment, our designer can create a realistic 3D computer rendering of your design and calculate a price. Upon your approval, we will request full payment upfront for the piece.

For more intricate designs additional time may be needed to complete the rending. This process typically takes a week. Once the design is ready, we can conveniently text or email the design for your review. In most instances, the drawing accurately reflects our vision and can be approved via text or email. However, if any adjustments are necessary, we will work closely with you to refine the design until you are 100% satisfied. All designs include two complimentary revisions. If you’re not particularly tech-savvy, we can arrange a second appointment to review the design together. Upon design approval, the final balance is due to complete the order.

Rest assured that all our designs are proudly produced in the USA. Once the design is approved, you can expect the completed piece to be ready for delivery in 4-6 weeks. At JF Jones Jewelers, we are committed to providing you with a seamless process from start to finish, ensuring that your custom design exceeds your expectations.

custom design ring reset your old stones

Lets Get Started!

Don’t wait any longer, book your appointment with our designer at JF Jones Jewelers today! We understand that embarking on a custom design journey can bring about some nervousness, but we’re here to support you every step of the way. If you have any questions or concerns, you can text our talented designer, Brittany, at 585-259-8151. Feel free to share photos or discuss your ideas, and she will be happy to provide you with an estimate or further guidance. Take the first step towards creating your dream piece of jewelry by reserving your appointment now. We can’t wait to bring your vision to life!


5 stone band


channel set hoop earrings


textured flat scatter band


three stone ring with twisted shank


euro shank two-tone band


XOXO stackable band


circle wave ring


scatter negative space ring


5 stone colored stone ring


flower ring


give stone graduated band


hand engraved vintage inspired ring


cluster earrings


two wedding bands made into heart pendant


bezel bracelet


custom initial pendant heart


custom marquise necklace in yellow gold


custom halo pendant


custom offset bezel station necklace


custom bypass pendant


Two stone bypass ring


three stone halo ring two-tone


three stone split shank halo ring


vintage inspired wide band multi sapphire ring with halo


three stone vintage ring


three stone ring with channel set accents


three stone cathedral ring with french set accents


vintage inspired cathedral solitaire ring



If you have an old piece of jewelry or a sentimental heirloom that you never wear because it’s outdated, not your style, or in the wrong color gold, it’s time to consider giving it a new lease on life. At JF Jones Jewelers, our talented designer can transform your neglected treasures into something truly remarkable. By taking the stones out of your old piece, we can repurpose them to create a stunning new design that aligns perfectly with your preferences and current fashion trends. Whether it’s updating a vintage ring, transforming a pendant into a modern necklace, or combining stones from multiple pieces, our designer will work closely with you to breathe new life into your sentimental jewelry. Get inspired by some of our recent projects and let us create a custom piece that you’ll cherish and wear with joy for years to come.

reset old ring into bracelet for daily wear


Tracie was touched to inherit a ring from her beloved Grandma, but she found that its resemblance to an engagement ring was too strong. Determined to create a special piece that she could wear every day and honor her Grandma’s memory, we embarked on a transformative journey. By resetting the precious heirloom into a secure and elegant bezel setting, we ensured both its safety and its timeless beauty. To further elevate the design, we carefully selected a chunky cable link chain that perfectly complemented the bezel-set centerpiece. Now, Tracie can proudly wear this stunning bracelet, embracing the cherished memories of her Grandma while confidently expressing her personal style.

combined stones from three outdated rings into two new rings and a pair of earrings


When a daughter inherited her late mother’s jewelry, she discovered that the pieces didn’t align with her personal style. To honor her mom’s memory and create pieces they would cherish, we reset the stones into two exquisite rings—one for her and one for her sister. We incorporated a beautiful London Blue Topaz, her mom’s birthstone, and also crafted stunning diamond stud earrings. Now, they can wear these treasures daily, carrying their mom’s love and legacy with them.

grandma and grandaughter share same birthstone. reset into her engagement ring


The heartfelt connection between Grandma and her granddaughter grew even stronger as they both shared the same birth month, March. Grandmother passed down her beloved birthstone ring, a cherished heirloom that the granddaughter had always admired. With meticulous care, we cleaned up the stone and designed a custom vintage-inspired engagement ring that perfectly suited her style. The most touching part? Grandma, still alive and radiant, witnessed the remarkable transformation unfold. A precious reminder of their special bond.

journey necklace reset into spiral ring


Camerin’s grandmother left her a beautiful journey style diamond necklace, but she rarely wore necklaces herself. Seeking a way to honor her grandmother’s memory while incorporating her own style, Camerin turned to our expert designer, Brittany. Together, they decided to repurpose the precious stones and create a meaningful ring that she could wear every day. Inspired by the symbolism of the circle of life, the ring was crafted with a stunning spiral design, representing the everlasting bond between generations. The choice of rose gold added a touch of warmth and personal flair, perfectly reflecting Camerin’s unique style. Now, she can cherish her grandmother’s legacy and carry it with her wherever she goes.

two solitaires combined into one new ring


Lynne found herself in a surprising situation when her fiancé proposed with a white gold diamond solitaire engagement ring, nearly identical to her late mother’s yellow gold diamond solitaire ring that she never wore. Wanting to honor her mother’s memory while creating a unique piece of her own, she turned to our expert designer, Brittany, for guidance. To her delight, Brittany discovered that both rings were remarkably similar in size and quality, making them suitable for integration into a single ring. Inspired by the possibilities, Lynne chose a distinctive bypass design for her new engagement ring, symbolizing the intertwining of her past and future. To make the dream a reality, she even utilized the gold from both rings as a trade-in, helping to offset the cost of the custom creation. Now, Lynne proudly wears a one-of-a-kind engagement ring that carries both the sentimental value of her mother’s ring and the joy of her own love story, a true testament to the power of transformation and personalization.

two rings combined to make past present future ring


In this captivating before and after photo, we witness the stunning transformation of Barb’s original solitaire engagement ring and a cherished ring inherited from her grandmother, accompanied by several small diamonds remaining from one of Brittany’s recent design projects. Seeking a unique and meaningful piece, Barb approached Brittany with a specific vision in mind. Armed with a photo she had come across in a magazine, Barb longed for a ring that would encapsulate the essence of past, present, and future. With her remarkable expertise, Brittany skillfully combined all the diamonds to create a breathtaking three-stone design. Each diamond carries its own story, representing cherished memories from the past, the beauty of the present moment, and the promising journey that lies ahead.

outdated ring- stones reset into new ring and two pairs of earrings for daughters


In a delightful twist of fate, Cindy’s transformation journey began when she inherited her late Mother’s wedding ring. Longing for a simpler design suitable for everyday wear, Cindy reached out to Brittany for a re-design. Little did we know that the original ring had been crafted by none other than Brittany’s late father, Len, who had reset family heirloom diamonds into the captivating “before” ring. To honor Cindy’s desire for a more understated aesthetic, we carefully curated a sleek band using only five diamonds, creating a low-profile piece that exudes timeless elegance. As fate would have it, two of the smaller diamonds couldn’t be salvaged due to damage. However, from the remaining four stones, we crafted exquisite diamond earrings for Cindy’s beloved daughters, creating a treasured connection to their late grandmother.

old ring stones reset into new stackable ring


For nearly three decades, Amy kept her late Mother’s ring tucked away in her jewelry box, untouched and out of sync with her personal style. Determined to give the heirloom new life, Amy ventured into our store, where she discovered a ring that resonated with her aesthetic preferences. This particular ring boasted nine dainty stones, serving as the perfect canvas for customization. Regrettably, two of the stones had suffered damage over the years, rendering them unusable. Utilizing our advanced design software, Brittany modified the ring to accommodate Amy’s remaining five diamonds, resulting in a stunning rose gold stackable creation. Thrilled with the outcome, Amy eagerly anticipates the opportunity to breathe fresh life into additional diamonds from her old jewelry, envisioning an exquisite assortment of stackable rings that will celebrate cherished memories and add a touch of elegance to her everyday style.

Anniversary upgrade


Witness the captivating transformation of Fran’s beloved engagement ring, a delicate 1/4ct solitaire. For their 35th anniversary, Fran’s husband surprised her with a 1ct solitaire from our collection. Not stopping there, he returned for their 40th anniversary, adding a stunning channel-set anniversary band to complete the set. Although Fran cherished her new ensemble, she couldn’t help but feel a tinge of sadness seeing her original ring tucked away in the jewelry box. Seeking Brittany’s guidance, Fran embarked on a creative journey to honor the past while embracing the present and future. With expert craftsmanship, a second 1/4ct diamond was gracefully incorporated into the design, transforming the ring into a unique symbol of the past, present, and future. The original stone found its place as a radiant side stone, while the magnificent upgrade took its rightful position in the center,

old bulky white gold ring reset into new two-tone rose gold ring.


Witness the remarkable transformation of Whitney’s cherished wedding band, gifted to her by her mother as a token of love and support as she embarked on her own journey. For years, Whitney adorned the ring, but couldn’t help but feel it was too bulky, concealing the exquisite diamonds within its design. Additionally, Whitney had always been drawn to the elegance of rose gold. Several years later, as a meaningful anniversary gift, Whitney reached out to Brittany, the visionary designer, to breathe new life into her beloved ring. Brittany meticulously crafted a sleeker, more refined design that elegantly showcased the diamonds while ensuring a secure setting that complemented Whitney’s petite size 5 frame. Recognizing the importance of enhancing the diamond’s brilliance, Brittany recommended setting them in white gold, creating the illusion of a larger size, while tastefully incorporating a two-tone element by embracing a bottom half of rose gold. The incorporation of the beloved euro shank with its flat bottom feature, a detail that Whitney had grown fond of, provided stability, preventing the ring from spinning and maintaining its flawless presentation.


Embrace the captivating story of Judy, who inherited a collection of cherished rings from her beloved family. However, she recognized that two of these treasured pieces did not align with her personal style, prompting her to seek the artistic expertise of Brittany. Judy entrusted Brittany with the task of transforming these heirlooms but questioned if they were worth the cost of a custom designed piece. Brittany reassured Judy that while her stone were genuine the true value transcended any appraisal, as their priceless worth stemmed from the heartfelt connections they held. With this understanding, Judy enthusiastically embraced the custom design journey. Upon the completion of the transformation, Brittany delighted Judy with an insurance appraisal meticulously outlining the carat weight, quality and replacement value of her new piece.