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Hero Discount

first responder flag


At our store, we proudly extend our heartfelt gratitude to our nation’s heroes through our HERO discount. We honor first responders, military personnel, and veterans for their selfless service and sacrifice. As a token of appreciation, we offer a special discount on our wide range of exquisite jewelry and services. It’s our small way of giving back to those who have given so much to our communities and country. Thank you for your service; it’s an honor to serve you and be a part of your cherished moments.

Hero discount 10%


  • Active Military
  • Veterans
  • Police
  • Fire Fighters
  • EMT

Simply present proper photo ID, we will update our records and give you the discount on every visit!

*Excludes: Diamonds (Sku starting DIA) already discounted Items (SALE) and gift cards. Other exclusions may apply. See store for full details.

American flag


We believe in giving back to the community that has supported us throughout the years. That’s why we are proud to be actively involved in donating to veterans and first responders initiatives. We wholeheartedly support the brave men and women who have dedicated their lives to serving and protecting others. With every purchase made, a portion of the proceeds goes directly to various charitable organizations and initiatives that assist veterans and first responders in their time of need. By choosing our jewelry, you not only acquire a stunning piece to cherish, but you also play a vital role in making a positive impact on the lives of these real-life heroes. Together, we can show our appreciation and gratitude for their unwavering service and sacrifice.

Charities We Support Annually

  • Greece Police UPA
  • Honor Flight
  • Veterans Outreach Center