Hero Discount

Thank you for your service!

10% Discount

Military (Active and Veterans)

Police, Fire & EMT

Simply present proper photo ID, we will update our records and give you the discount on every visit!

*Excludes loose diamonds, diamond solitaires (pendants, studs, rings) layaway, custom and clearance.

Not valid with any other offers, coupons or discounts.

Visit Us

Estate Buying Event Tues-Thurs 4/13-4/15

First Come First Serve. No Appointment Needed!

Walk-Ins Welcome

We are accepting walk ins. For the security and safety of our staff and customers we will be limiting entry to two parties at a time.

Appointments Recommended

Appointments are available and recommended to avoid wait times.

Appointments are required for the following specialized services:

-Appraisals

-Express Repairs

-Engagement Rings

-Wedding Bands

-Custom Design

Thank you for your patience as we navigate through these unprecedented times.

Store Hours

Tuesday-Friday 10-6

Saturday 10-4

Sunday & Monday Closed

Closed Sat 4/24- Bridal Show by Appointment

Book your appointment now

Call or Text Us 585-259-8151

Stone Ridge Plaza (In the back, near Stone Rd Entrance)

1588 West Ridge Road
Rochester, NY 14615

Reviews

JF Jones Jewelers

5.0

Based on 129 reviews

Megan Mack

18:39 07 Mar 21

My family members have been happy and loyal customers of Jones Jewelers for decades. The team truly cares about their customers, and the quality of their work is excellent. I recently asked Brittany to clean one of my rings, which was damaged. She cleaned it, fixed it, and gave it the TLC it needed. I highly recommend Jones Jewelers!

LeAnne Mikiciuk

22:07 15 Jan 21

I would not go anywhere else for my jewelry! Great selection, great prices, and GREAT people. Looking forward to my Brittany Jones custom designed wedding band!

Gavin DiPaola

20:25 16 Dec 20

JF Jones Jewelers was very helpful in helping me find a great and reasonably priced gift for my mother for the holidays, and also cleaning my grandfathers old ring, free of charge. The ring looks brand-new! Julie was very helpful!

Cory Hammond

21:35 11 Dec 20

I worked with Brittany to create a engagement ring and after everything, it came out perfect! She was able to create it exactly how I had asked and the computer model that she had created and showed me was spot on to the ring itself. All the people who work there were warm and welcoming and I felt no pressure when searching for the right diamond and ring. Customer service like no other!

Kristen Smegelsky

21:04 21 Nov 20

My husband and I bought our wedding and engagements rings from JF Jones 7 years ago and we would never go to another jeweler again. They are all amazing here. Brittany really listens to what you’re looking for and does not just try to sell you. She’s actually talked me out of impulse purchases that she knew was not what I was looking for! They’ve been our go to place for gifts for family and custom made pieces! It’s always a warm and welcoming experience. I trust them completely, the quality of their jewelry is just amazing. I refer them to everyone I know and I personally wouldn’t shop anywhere else.

Robert Rock

13:02 13 Oct 20

I cannot possibly say enough positive about my experience here. First, is skills. They have impeccable skills. They repaired my watch and then gave me a printout showing how accurate it is after the repair. Second is cost. They were more than fair in working with me. They actively worked with me to reduce my costs. They have a supplier that provided my new watch band at a fraction of the original price. Third is personableness. The owner asked me to sit on the chair next to him while he adjusted my new watch band instead of me walking around the store while I waited. These folks rate ten stars out of five. I could not be more pleased.

Laurie Swieton

16:35 23 Sep 20

I am so pleased with my custom designed ring. I enjoyed the whole experience from the1st online message to the in store encounter to finalize the design. Brittany was fantastic to work with. The quality and the price I feel was a great value! I highly recommend J F Jones!

Loretta Pratt

19:58 03 Sep 20

Great service and beautiful inventory! Have gone there for years and have always been treated wonderfully!

Ashley Britton

00:30 20 Aug 20

They have a fantastic selection in stock and ALWAYS have found exactly what I needed when I wanted a custom ring or necklace! The quality is SO much better than a chain jewelry store - please do not waste your money there! Luckily when I shopped at a chain I bought insurance, BUT had to use it multiple times and my time is valuable!! Never once have I had to go to this store with a defect after many years. Love the atmosphere, people, even the website is nice where I can book an appt. best jewelry store in the greater Rochester area!!

Benjamin Rydzewski

11:58 01 Jul 20

I worked with Brittany recently to purchase an engagement ring. She worked within my budget, found the style I wanted and had multiple options to choose from. My Fiance loves her ring and I highly recommend JF Jones. If you are looking for a place to start your engagement ring shopping stop in and you won't be disappointed!

Katie Brisbane

11:47 11 Jun 20

My Fiancé came here for my Engagement ring. JF Jones was the only place that had a variety of rings to show. Many places could only show him a picture on a computer. He wanted to see in person what he was spending his money on. JF Jones not only has a great selection, but they are knowledgeable, and very personable. We have since gone back to purchase our wedding bands. They stay updated on the new styles. I wanted a unique band. After showing them a picture they told me they had a shipment coming in the following week with that style. I went back the following week and it was exactly what I was looking for. We can’t say enough great things about JF Jones. They are now our forever jeweler.

Sabryna Farnung

20:35 06 Jun 20

Brittany is absolutely wonderful! She helped my fiancé pick out my engagement ring and she helped me pick out his wedding band. The customer service is incredible, the choices are amazing, and the prices can’t be beat! We will now be life long customers of JF Jones Jewelers.

Veronica Arnone

20:11 30 May 20

They were very considerate, kind and great listeners. They took the time to explain all my options, and helped me find the best solution to my ring dilemma. I would recommend to my family and will be back for my wedding bands!

Chrissy Schaeffer

02:52 30 Apr 20

Beautiful store with excellent staff! I love that they are a family owned business and it shows their devotion to the customers. They truly listen to their customers and can make any dream custom piece a reality!

Joe Boyer

17:11 19 Feb 20

The kindest and most respectable jeweler I have ever experienced. They take the time and treat you like family. They are very knowledgeable and go into detail for you. The best jeweler in Rochester and I have been to a few.this is my new home.you will not be disappointed . THE BEST.

MotoGoon716

20:26 17 Feb 20

The staff are extremely helpful and patient. Very nice store environment and selection of jewelry. I had to get a ring resized that I purchased and they were able to help me out within a very short time. Highly recommend anyone to bring their business here you won’t regret it!

Tina Longwell

22:31 12 Feb 20

What a wonderful experience! Had 4 different rings picked out to try on from looking at items on their website. Nancy listen to my request and I showed her the rings that I wanted to try on. She was extremely helpful and knowledgeable and I loved the experience! I have a beautiful new ring and a place I will go in the future. Thank you JF Jones!

gary mosbruger

21:01 04 Feb 20

My budget doesn't permit big money purchases, but you would never know it at JF Jones. Brittany, Sue and the rest of the crew are consummate professionals who treat me like I'm their best customer. That is rare, and so appreciated!

Veronica Lewin

19:52 31 Jan 20

I stopped in because of my engagement ring, which is slightly large and has been spinning since I received it in August. The staff there is super kind and knowledgeable. They took the time to explain to me what my options were. I opted for sizing beads, which were put on my ring that same day. They also tightened the stones on my ring and gave it a much-needed polish. After this week’s experience, I plan to get my wedding band from here! Highly recommend this place.

Alexandra Wiater

17:05 11 Jan 20

I contacted Brittany wanting my engagement ring re-mounted. The first experience I had was with a different jewelry store and it wasn’t the best or design that I was looking for so I hated my ring from the beginning. I sent Brittany an email and told her about my previous experience and showed her pictures of what I wanted my dream engagement ring to look like. Brittany replied right away and I eventually ended up making an appointment at JF Jones to see what the mounts looked like in person. I had a specific mount in mind that I’ve had my eye on for a while and I saw it in person and it wasn’t really doing any justice for me. Brittany showed me a ring mount I never would have picked myself in a million years and I ended up falling in love with it and bought it. My experience at JF Jones was amazing from start to finish and I highly recommend coming here for all your jewelry needs. I will definitely be coming back for mine, including my wedding band! Thank you, Brittany! I finally have my dream ring.

Helvi McClelland

22:13 06 Jan 20

Several times over perhaps 15 years I have gone to JF Jones for watch battery replacements. This is not a big deal in the jewelry world, I know, and to make matters even less significant, my watches have always been of the most inexpensive kind available in mall kiosks. Nevertheless, the JF Jones jewelers express no disdain and, in fact, treat me as well as I imagine they would treat high-spending customers. In addition, the cost of the battery replacement is very modest. I know from experience that these things are not true at certain other jewelers in the area where it has been made clear to me that my battery replacement needs were quite lowly although, at the same time, worthy of a much higher cost. Besides all of that, the JF Jones show room is quite beautiful -- both the jewelry and the way it is displayed. They also sponsor an annual appraisal service that is very useful.

Sara Harding

22:47 02 Jan 20

After doing a lot of EXTENSIVE research I went into JF Jones for the first time today to have a new battery put in my Burberry watch. As soon as I walked I was greeted with warm "hello, what can I help you find?". The woman who assisted me had brown hair about mid length; very personable! The older woman offered my 7 year old son, who tagged along with me, a lollipop while we waited. I lived in Greece my whole life before I moved away and I am shocked I have never gotten all my watch batteries @ JF Jones before. Very friendly! I felt like I was treated as if my son and I were family members or close family friends. I will not go anywhere else for watch batteries!!

Kristen Luciano

22:28 21 Nov 19

I cannot say enough about Brittany! She is so patient and helped us find exactly what we were looking for! When i had my ring sized and the setting changed she managed to change the turn around time from 2-3 weeks to 4 days and then had it done in 3!!! She is absolutely amazing to work with!

Susanne Cherkis

01:28 17 Nov 19

I went to the store to get 2 bracelets repaired and ended up buying a ring. Everyone was so helpful and friendly. My bracelets were fixed in no time while I waisted. This is a store that really appealed to me and you can be sure I will be returning again.

Eric Romig

19:58 07 Nov 19

Ive used JF Jones for many years now. Friendly, well versed staff. Great repairs done on my gold jewelry! I haven't been to any other jewelers since I found them.

Edward Lohmaier

19:58 31 Oct 19

Employees are knowledgeable and friendly. They take the time to explain in detail answers to any questions or concerns. I have been using them for a few years and never had a bad experience

Michelle Harden

15:56 28 Oct 19

I had to have my ring appraised for insurance purposes and I had to have it done quickly. Brittany said, she could have it for me in 3 days. She had it done on time and did a great job. She explained issues that the ring had and offered solutions. I had a great experience. The next time I am in the market for fine jewelry I will definitely go to JF Jones Jewelers. You should check them out for your next purchase. They have great all around customer service. Side note: a Beautiful store and jewelry too.

Colleen Mahoney

11:17 17 Oct 19

My favorite place for sparkles! Thank you, JF Jones, for always providing a warm welcome, excellent customer service, selection and value. You have become the ONLY place I go to purchase jewelry and appreciate your selection in every price range. I'm sure I'll be returning soon!

Callie Gorman

19:56 15 Oct 19

Had such a perfect experience with Brittany at JF Jones Jewelers. My fiancé and I had gone to several jewelers and none of them felt right or trustworthy until we met with her. She completely understood my vision for the engagement ring and did such a fantastic job. We felt comfortable with her which was really important to us. Thank you so much Brittany!

Benjamin DiCrasto

16:13 26 Sep 19

Brittany and her staff are top-class!! They accommodated my every request and were extremely knowledgeable. I visited roughly 10 different jewelers in the Rochester area in my search for the perfect engagement ring. I was and am still fully convinced that JF Jones offers the best combination of products and services.

Sara Walzer

13:34 19 Sep 19

My father always went to JF Jones Jewelers to look for that special something for my mom. Even when I would accompany him as a child, we would each be greeted by our first names upon entering the store. They asked after each member of the family, and genuinely cared about the response. Thirty-five plus years later, I introduced JF Jones Jewelers to my husband. Now he is warmly greeted by name when we stop by. That means something to us. Brittany is an absolute delight and knows our style. She keeps a "wish list" for us so we have no doubt a gift will be treasured. They work with all price points and really make you feel supported and appreciated whether the budget is $100, $1000 or $10,000. Our family will always support the JF Jones Jewelers family, and we thank them for all the years of service and happy memories. #shoplocal

Patricia Neff

13:36 07 Sep 19

The service was perfect. I worked with the owner and reset a diamond that was my Mother's. They had a wide selection of settings. I also had some repair work done on a diamond ring. Bottom line excellent pricing, and service. Don't go anywhere else. JF Jones is your best choice.

Amanda Rigolo

21:48 04 Sep 19

Occasionally I stop in, whether it's for a ring cleaning or I need a size adjustment, and they ALWAYS take care of me. I'm usually in awe when I walk in, but never overwhelmed. The selection is amazing, my ring is amazing, the people are just absolutely amazing. Mr. Jones does the best work in Rochester, hands down!

david juszkiewicz

14:20 24 Aug 19

Best jewelry store in rochester Have been treating me well for 30 years. Only store I buy jewelry fro. As they are honest and help me pick out good looking items and always have a great selection

booksalegirl4547

15:43 05 Aug 19

I found this place through a tv ad. Very glad I did as we did not have a reputable jeweler to go to in town. Very impressed with the service, their products, and the prices. Will definitely be buying from here at holiday time.

Sandi Kern

00:26 31 Jul 19

Very friendly atmosphere. Lisa is incredibly knowledgeable and very accommodating. Can't wait to see her final creations.

Mary Marschner

18:41 24 Jul 19

Brought a few items in to be repaired. They replaced a small stone in a ring and reinforced the other stones. It was completed in less than a week. We also purchased a silver chain for a necklace that the chain broke. They replaced the chain and cleaned the pendant. I would go there again for repairs. They have a nice selection of jewelry in all levels of affordability.

Steve D'Ambra

17:14 22 Jul 19

Most wonderful experience! Great customer service. I highly recommended JF Jones Jewelers.

Debbie Preston

22:17 02 Jul 19

Amazing service. Helpful staff, very very friendly. My ring was sized in one afternoon/same day. I couldn't be happier. My fiance was very happy with the help and advice he got while choosing the ring. Thank you so much

M. Adams

05:34 19 Jun 19

Can’t recommend Jf Jones Jewelers enough! Competitive pricing, no pressure sales and fantastic customer service set it apart from the big chain jewelry stores. They have the ability to keep a “wish list” on file your significant other can set up to make picking out an engagement ring much easier. We ended up buying our engagement ring and both wedding bands from JF Jones with no regrets. They made the process as easy as possible, were able to finance and even recommended a very affordable insurance company. They stand behind their jewelry and offer free cleanings and re-sizing with incredibly fast turn around. They truly add a personal touch to the overall experience. Don’t go anywhere else!

George Vaisey

13:08 20 Aug 17

I've been coming here since Brittany's father ran the store. Great selection, wonderful pricing and fantastic service. Brittany and the staff here know you, great you by name and take an interest in your needs. I've known the family for 20 years and will only use them for service and purchases.

Karen Stenzel

11:17 14 Jul 17

I love this store. No pressure to buy, good prices and great service. Repair service is excellent. I have been going to JF Jones for years and would highly recommend them for all your jewelry needs.

Scott Frearson

08:18 26 Feb 17

Fair prices, the sales staff work with you whether it is financing or layaway. Nice & Friendly. Steeped in family tradition.

Lisa Armstrong

16:24 10 Feb 16

Brittany and JF Jones always go above and beyond for my mom and I. I just received the most beautiful bracelet that Brittany helped my mom pick out for my birthday. Thank you JF Jones, we wouldn't do business with anyone else.

Cherri Cianflone

19:00 27 Jan 16

Sales people are friendly and knowledgeable...and the service is unbeatable. Prices are reasonable and quality is incredible.

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