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Jewelry Appraisals

Brittany Jones, GIA Graduate Gemologist
Certified Member, National Association Jewelry Appraisers

Appraisals at JF Jones Jewelers

Appraisals are completed by our third generation owner, Brittany Jones, GIA Graduate Gemologist.  Brittany was born and raised in the business learning from her late father, Leonard Jones, whom was trained by his late father, Joseph F Jones.  Brittany uses a combination of current and old-world technology and practices to thoroughly evaluate your jewelry. 

We have a complete in-house gemological laboratory equipped for identifying gemstones and distinguishing between natural and lab-grown diamonds.

Free consultation available by appointment

sell your gold jewelry for cash

What is a Jewelry Appraisal?

A jewelry appraisal is a value assigned to your jewelry as of a specific date.  The type of value is defined in the scope of work at your initial consultation. Please bring any documentation, including prior appraisals, original receipts and lab reports to your appointment.

Do not confuse jewelry appraisals with selling your jewelry. If you are interested in selling please visit our gold buying page. Or for large collections, check out our pre-appraisal services below.


Our appraisal service is a valuable resource for a variety of purposes, including insurance, bankruptcy, separation/divorce and estates. If you need an appraisal for a legal manner, ask your attorney what they require before making an appointment.

When opting for an appraisal, you will need to leave your item(s) with us for evaluation. Our team will thoroughly examine your item(s) for any damage and provide recommendations for necessary repairs, ensuring the optimal condition of your jewelry. We will then enter a detailed description, including identifying marks, weights, and measurements, into our computer system. You will receive a receipt with this information, along with a photograph of your item(s). Rest assured that all items are fully insured and securely stored in our safe during the appraisal process. Our standard turnaround time for appraisals is one week.

The pricing for our appraisal service includes a quick cleaning and a comprehensive written document featuring three photographs and a raised seal. Please note that full restoration cleaning, polishing, refinishing, or rhodium plating can be provided for an additional fee.

Pricing: start at $175 per item

We highly recommend scheduling an appointment to meet with our appraiser, as this allows us to determine the appropriate valuation method tailored to your specific situation. Additionally, during the appointment, we will perform a quick cleaning and thorough inspection of your items to identify any necessary repairs. It’s important to note that our appraisal includes a section on the condition of your item, which covers aspects such as loose stones, chipped or broken stones, worn prongs, cracks, thin shanks, and other relevant details. If any of these issues are found, we must notate them on the appraisal. It’s advisable to address these concerns before the appraisal if you plan to apply for jewelry insurance, as the insurance company may decline your application based on the condition of the item. We can provide you with an estimate for the necessary repairs and complete them before the appraisal, ensuring a seamless process. By doing so, our goldsmith can perform the necessary repairs and Brittany can appraise your item(s) all within the one-week timeframe. Our ultimate goal is to provide you with accurate and detailed written appraisals that meet your specific needs and requirements. Free consultation includes sorting of up to 5 items. If you have a larger collection please book a pre-appraisal assessment below.

Pre-Appraisal Assessment

Our experienced appraiser, Brittany, conducts pre-appraisal assessments to assist with sorting through estates and collections of more than five pieces. Brittany skillfully separates real jewelry from costume jewelry, identifies metal types and purity, separates diamonds from imitations and shows you identifying characteristics, and engravings.

Beyond identification and sorting, Brittany’s expertise encompasses a range of valuable services. She offers complimentary cleaning and inspections for your items, ensuring they are in their best condition. Furthermore, Brittany provides expert guidance on which items are worth keeping or passing down, suggests creative re-design options to breathe new life into your jewelry, identifies necessary repairs, and determines items that are beyond repair. In addition, she can provide itemized trade-in values, allowing you to make informed decisions about whether to keep, trade, repair, or re-design your pieces.

Our assessment service offers valuable assistance in sorting, identifying, and evaluating your items. However, please note that it does not include additional services such as differentiating between natural and lab-grown diamonds, calculating diamond carat weight, grading diamonds for color, clarity, and cut, identifying gemstones, calculating insurance replacement value, determining fair market value, or producing a written document. These services are available through our written appraisal service, which incurs an additional fee starting at $175 per item. If you desire these comprehensive services, Brittany can recommend items that would benefit from a written appraisal and provide an estimate of the associated fees.

Our goal is to provide you with a comprehensive and efficient experience, encompassing appraisals, cleaning, inspections, repairs, and the exploration of potential selling or trading opportunities, all within a single appointment. The pricing for our verbal appraisal service is structured as follows: a flat fee of $100 for up to 30 minutes of sorting, identifying, and evaluating an unlimited number of items. After the initial hour, subsequent pricing is based on increments of $50 for every 15 minutes. To ensure prompt and efficient service, we kindly request that you schedule an appointment with Brittany in advance using the link below.


If you find yourself confused about which appraisal service is right for you or have more questions before committing to an appointment, we encourage you to reach out to our friendly and knowledgeable appraiser, Brittany. She will be more than happy to walk you through the process and provide you with the information you need. You can easily contact Brittany by texting 585-259-8151 or sending an email to info@jfjonesjewelers.com. To ensure a more accurate assessment, feel free to include photos of your items with your request. We value your satisfaction and are here to assist you every step of the way.

We Appraise Jewelry Only

We Do Not Appraise:

  • Bullion
  • Coins
  • Silver Flat Ware
  • Watches/Pocket Watches

Check out our Buying Event below for these items


Differentiating natural pearls from cultured pearls requires advanced lab testing, including the use of X-ray technology. Thus, we do not offer pearl appraising services unless you have previous documentation (receipt, appraisal or lab report.) It’s important to note that pearls are highly sensitive to personal factors such as sweat, acidic skin, perfume, and cosmetics, which can gradually deteriorate the layers of nacre and diminish their value. Due to these reasons, there is limited demand in the secondary market for used pearls, thus our buying event does not purchase pearls.

Want FREE Information?

At JF Jones Jewelers, we take pride in our expertise in the field of jewelry. While we bring in experts for antiques, coins, watches, art, and other valuable items, our team’s knowledge and experience specifically focus on jewelry. We understand the intricacies of various jewelry pieces, including diamonds, gemstones, precious metals, and unique designs. Our commitment to excellence extends to our semi-annual buying event, where we offer a free evaluation and purchase offer for your valuables. There is no obligation to sell, and you can rest assured that you will receive immediate payment for your items. The event takes place in our store, providing a safe and trustworthy environment for all transactions. We invite you to join us and experience our expert services firsthand.