fbpx Skip to main contentSkip to navigationSkip to footer

Personalize Your Commitment

The Best Custom Bridal Designer

Start a Project
John & Mary  JF Jones Jewelers Rochester, NY
Joe & Alexa
Tom & Lisa  JF Jones Jewelers Rochester, NY
Tori & Clare
Steve & Alice  JF Jones Jewelers Rochester, NY
Sarah & Michael
Mike & Carol  JF Jones Jewelers Rochester, NY
Sabryna & Jake

Start with the Natural Diamond

Dive into the beauty of a natural diamond engagement ring and let your love shine as bright as your partner truly is.

Shop Diamonds

Start with the lab grown Diamond

Discover the cheaper and environmentally-friendly alternative to a custom engagement ring with a sparkling lab grown diamond.

Shop Diamonds

Is Custom Right for Me?

Designing your own engagement ring can be the perfect choice for those seeking a truly unique design that reflects their personal style. At JF Jones Jewelers, we offer a wide selection of ring designs to choose from, allowing you to find the perfect foundation for your dream ring. What makes our customization process even more special is the ability to select your preferred center stone, whether it be a natural diamond, lab diamond, natural gemstone, lab gemstone, or moissanite. You have the freedom to create a ring that truly represents your love story. If your partner has sent you a photo of a ring she adores, we can bring that design to life as well. With our extensive experience in designing engagement rings since 1928, we understand what women love and which designs stand the test of time. Craftsmanship is of utmost importance to us, ensuring that every piece we create is of exceptional quality and beauty. Trust us to bring your vision to reality and create a cherished symbol of your love.

From Design to Lifestyle, Every Detail Matters!

At JF Jones Jewelers, we begin the journey of creating your dream engagement ring by starting with one of our exquisite ring designs. With hundreds of rings available for you to try on, you can experience the look and feel firsthand. What makes our customization process truly remarkable is the ability to instantly tailor each ring to your preferences. You can select the center stone and its shape, as well as the gold color, to match your unique taste. But it doesn’t stop there – our design software allows for further modifications. Want more side stones delicately adorning the band? Desire a thicker band for added presence? Prefer the center stone to sit lower? We can customize the ring precisely to your specifications, ensuring it perfectly matches your lifestyle and preferences. Embrace the freedom of customization and let us create a ring that reflects your individuality and love story.

From Design to Lifestyle, Every Detail Matters!

We believe in upfront and honest pricing. All our ring designs are clearly marked with a price, giving you a starting point to understand the cost. As we design your customized ring, the pricing is instantly calculated on the computer screen, ensuring transparency every step of the way. Additionally, all loose diamonds and gems are displayed in our showcase, clearly marked with pricing. When you combine the price of the ring and the stone of your choice, along with applicable sales tax, there are no hidden fees or surprises.

If you have a family heirloom stone that you’d like to incorporate, we gladly accommodate. We only charge for the labor to set the stone, which starts at $99 based on its shape and size. We provide a complimentary appraisal for our custom ring. Additionally, we offer an optional appraisal for the stone at $125. This is particularly important if you wish to obtain jewelry insurance, which we strongly recommend for your peace of mind. Trust in our transparent pricing and enjoy the confidence of knowing exactly what you’re getting every step of the way.

Order & Delivery

We strive to provide you with an exceptional experience through the entire process. In many cases, during your appointment, our designer can create a realistic 3D computer rendering of your design and calculate a price. Upon your approval, we will request full payment upfront for the piece.

For more intricate designs additional time may be needed to complete the rending. This process typically takes a week. Once the design is ready, we can conveniently text or email the design for your review. In most instances, the drawing accurately reflects our vision and can be approved via text or email. However, if any adjustments are necessary, we will work closely with you to refine the design until you are 100% satisfied. If you’re not particularly tech-savvy, we can arrange a second appointment to review the design together. Upon design approval, the final balance is due to complete the order.

Rest assured that all our designs are proudly produced in the USA. Once the design is approved, you can expect the completed piece to be ready for delivery in 4-6 weeks. At JF Jones Jewelers, we are committed to providing you with a seamless process from start to finish, ensuring that your custom design exceeds your expectations.

Nervous?

We strive to provide you with an exceptional experience through the entire process. In many cases, during your appointment, our designer can create a realistic 3D computer rendering of your design and calculate a price. Upon your approval, we will request full payment upfront for the piece.

For more intricate designs additional time may be needed to complete the rending. This process typically takes a week. Once the design is ready, we can conveniently text or email the design for your review. In most instances, the drawing accurately reflects our vision and can be approved via text or email. However, if any adjustments are necessary, we will work closely with you to refine the design until you are 100% satisfied. If you’re not particularly tech-savvy, we can arrange a second appointment to review the design together. Upon design approval, the final balance is due to complete the order.

Rest assured that all our designs are proudly produced in the USA. Once the design is approved, you can expect the completed piece to be ready for delivery in 4-6 weeks. At JF Jones Jewelers, we are committed to providing you with a seamless process from start to finish, ensuring that your custom design exceeds your expectations.

Custom Design by Appointment

Booking an appointment at JF Jones Jewelers is absolutely crucial when it comes to designing your dream engagement ring. Brittany Jones, our owner and appraiser, is the talented designer behind our exceptional creations. As a GIA Graduate Gemologist, Brittany possesses extensive knowledge and expertise in the world of jewelry. By scheduling an appointment, you’ll have the exclusive opportunity to collaborate with her and bring your unique design ideas to life. With Brittany’s keen eye for quality and craftsmanship, she ensures that every ring she designs meets the highest standards of excellence and durability. Additionally, while we have a wide selection of natural diamonds and gemstones in stock, we may not have every size and shape available. However, by booking an appointment and completing the request form, we can order the perfect center stone for you, whether it’s a lab-grown diamond or a gemstone that we don’t typically carry in our inventory. Take advantage of Brittany’s years of experience and expertise by scheduling your appointment today and let us create an engagement ring that surpasses your wildest expectations.

Lets Get Started!

Why wait? Book your appointment with our designer at JF Jones Jewelers today! We understand that embarking on a custom design journey may bring some nervousness, but rest assured, we’re here to support you throughout the process. If you have any questions or concerns, our talented designer, Brittany, is just a text away at 585-259-8151. Feel free to share photos or discuss your ideas, and Brittany will gladly provide estimates and further guidance. Don’t delay any longer—take the first step towards creating your dream engagement ring by reserving your appointment now. The custom journey typically takes 4-7 weeks, so let’s get started and bring your vision to life.

Book an Appointment

Custom Desing Process

Design During your appointment, the design will be rendered, enabling instant tweaks, with 90% of designs completed on the spot,

Custom Desing Process

During your appointment, the design will be rendered, enabling instant tweaks, with 90% of designs completed on the spot, while more intricate designs may require additional time.

Wax model Most designs do not require a wax model, but if desired, we can order one for you to view, touch, and assess, which ad

Design by Appointment

Most designs do not require a wax model, but if desired, we can order one for you to view, touch, and assess, which adds approximately a week to the process.

Finished Product Proudly made in the USA, our designs are completed and ready for delivery within 4-6 weeks once approved. JF Jo

Finished Product

Proudly made in the USA, our designs are completed and ready for delivery within 4-6 weeks once approved.

More Engagement Rings

JF Jones Jewelers Rochester, NY

More Engagement Rings

Magnetic Display

Choose your ring and your center stone- Design instantly with our fun magnetic display. Mix and match!

Choose from standard setting, halo or hidden halo

1000+ Combinations

Choose Center Stone or Use Your Own

Ring Pricing Calculated on the Spot to Your Specifications

Made to Order 2-4 Weeks

Shop Now

Looking for Something Less Expensive and Need it Now?

In Stock

Choose one of our 100+ Pre-Designed Best Selling Rings

Classic and Popular Designs- All Natural Diamonds

Prices Clearly Marked

Take Home Today! Re-Size Later

Shop Now

Frequently Asked Questions

The timeline for creating a custom engagement ring can vary depending on the design’s complexity and the materials’ availability. Generally, it takes 4-6 weeks to complete a custom piece.

Absolutely! We welcome the use of your gemstone in the custom design process. Our experts will work with you to incorporate it beautifully into the design.

No worries! Our custom jewelry designers are here to assist you. We’ll start with a consultation to understand your preferences, and our team will provide design suggestions tailored to your taste. We encourage you to bring inspiration photos.

The cost of a custom engagement ring can vary depending on design complexity, choice of materials, and gemstones. While custom rings may have a higher initial investment, they offer the advantage of creating a truly unique and personalized piece.

Yes, we offer financing options to make it more convenient for you to own the custom engagement ring of your dreams. Our team can provide details and help you explore financing solutions.
Your Widget Header Text Goes Here Lorem ipsum dolor sit amet consectetur adipiscing elit. Lapis Lazuli Template , Your Widget Header Text Goes Here Lorem ipsum dolor sit amet consectetur adipiscing elit. Lapis Lazuli Template ,

Handcrafted for your Special Day

Bring a bit of tailored beauty to your big day with a handcrafted engagement ring that will truly showcase how special your partner really is.

Start a Project

My Bag