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Your Widget Header Text Goes Here  JF Jones Jewelers Rochester, NY Your Widget Header Text Goes Here  JF Jones Jewelers Rochester, NY

Our Promise

A Legacy of Craftsmanship and Trust

For nearly a century, JF Jones Jewelers has been a synonumous with quality, craftsmanship, and trust in Rochester. Our unwavering commitment to exceptional quality and design has made us a trusted source for special gifts that stand the test of time, and become cherished heirlooms for future generations.

Our mission is rooted in the values Brittany's grandfather instilled in us: treat customers right, and they will come back. We uphold honesty and transparency in all our dealings and provide service with a smile, whether you purchased your jewelry from us or not. More than just sellers, we specialize in repair, appraisals and custom designs, ensuring every piece is perfect for you.

Personalized Service

At JF Jones Jewelers, we pride ourselves on offering personalized service that sets us apart from other jewelry stores. Whether you are shopping for jewelry or need one of our many services like repair, appraisals, or even a watch battery, Grandpa Joe taught us to treat every customer with the same level of respect. When you walk through our doors, you are not just a number; you are a valued customer who deserves our full attention and care.  Our team takes the time to get to know you providing a personalized shopping experience. We believe in building relationships with our customers, offering expert guidance and thoughtful recommendations tailored to you.

Pricing promise

We believe in fair pricing and transparency. We don’t inflate prices just to mark them down for a sale. Instead, we ensure that our jewelry is always offered at the best price, whenever you choose to shop. We believe in our pricing so much that we clearly display the price for you to see in our store and on our website. Nowadays, most people check out a stores website before they ever set foot in a store, so it’s important to put our best foot forward and list our best price on our website. The prices will always be the same whether you shop online or in-store. 
Occasionally, a piece of jewelry may overstay its welcome, prompting us to feature it in our "Last Chance Sale" where it's discounted to help it find its forever home and make space for new styles. Rest assured, classic designs and essentials such as gold chains or diamond studs will never be discounted. Our commitment to you is clear, honest pricing, ensuring you receive the best value with every purchase.

Dedication to craftsmanship

At JF Jones Jewelers, we are dedicated to offering only the finest jewelry, with most pieces made in the USA or Italy. We believe in quality, so we choose not to offer hollow or lightweight designs. Whether you are purchasing a gift or an item for yourself, we want you to be proud to give that item, and we want it to last for generations to come. Our commitment to superior craftsmanship ensures that every item in our store is durable, beautiful, and made to last.

Highest Quality Custom Jewelry

We take immense pride in designing and crafting custom jewelry in our store. Each piece is made with the highest quality materials and meticulous attention to detail. We refuse to take shortcuts by hollowing out our designs to save money. While hollow designs may look similar and weigh less, they are prone to bending, denting, and breaking over time. Instead, our pieces are intentionally crafted to be heavier and more durable, ensuring they withstand the test of time and become cherished family heirlooms. Our skilled artisans create unique, personalized pieces that reflect your vision and stand the test of time. From concept to creation, we ensure that every custom piece is a work of art.

It’s All in the Details…

JF Jones Jewelers Rochester, NY

Solid Bands

JF Jones Jewelers Rochester, NY

proper backs

JF Jones Jewelers Rochester, NY

solid chains

JF Jones Jewelers Rochester, NY

Soldered Clasps

Our Reputation Speaks for Itself

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Proud to Put our Name on Your Jewelry At JF Jones Jewelers, we take great pride in the fact that each ring we create bears our f Proud to Put our Name on Your Jewelry At JF Jones Jewelers, we take great pride in the fact that each ring we create bears our f

we're Proud to Put our Name on Your Jewelry

At JF Jones Jewelers, we take great pride in the fact that each ring we create bears our family’s last name – Jones. We understand that when our customers wear our rings, they are not only wearing a piece of jewelry, but also a representation of our family’s legacy and values. Our commitment to excellence and attention to detail ensure that each ring is not only stunning, but also a true reflection of our family’s dedication to quality craftsmanship and outstanding customer service.
When someone admires your ring and asks where you got it, we want you to proudly say “I got it at JF Jones Jewelers.”

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