Guide to Engagement Ring Shopping

At JF Jones, we go the extra mile to make sure you have everything you need to ensure the perfect engagement ring.

Brittany Jones Lonthair, GIA Diamonds Graduate, third generation owner and self proclaimed “ring match maker” is up to the challenge.

First, schedule a consultation to get the ball rolling.  I am a newly wed myself and understand what today’s brides and brides to be want! Let me help you select the perfect ring for your girl’s personal style, lifestyle, and most importantly- YOUR budget!

Your first visit in our store should be relaxed- we will offer you a beverage and make you feel right at home.  Shopping for an engagement ring shouldn’t be scary, it should be fun and exciting!  Let me educate you about diamonds, precious metals and jewelry styles.

At this time we can also evaluate all of your payment and financing options.  You can even get pre-qualified for credit so we can maximize your budget.

With all this information I can help you decide what is most important to you and your bride to be. Whether it be size, quality or style- I will find you the perfect ring.  

If you already have a strong idea of what you want and/or your please mention so in your appointment request, and book out a few days.  I will see if I have something that fits your criteria, or have some choices shipped in especially for you to choose from.  My goal is to make this process simple, fun and easy.

A popular option is to bring your bride to be in to “pre-shop.”  It’s 2021 people, women have a lot more influence in society today and many want a say in what their engagement ring looks like!  It’s a great idea to bring her in so we can get a feel for her general style and see what is most important to her- size or quality.   We won’t discuss pricing at this appointment but make sure to include your budget in your appointment request so that I can steer her towards the rings in your budget.  At this time I can also measure her finger and collect any other pertinent information.  Some couples will buy it on the spot, but most will come back separately to finalize the transaction. This way you will still be able to surprise her.

With my experience, knowledge and passion for jewelry- I will give you my most honest and straight forward opinion.  You will work with me from start to finish to guarantee a seamless process. At JF Jones you will never feel over sold or pushed into a sale.  My goal is to have you as a client for life!

Feel free to bring in a shopping buddy. Her Mom/sister/best friend will know her style best. Or better yet, bring your own Mom in- she has experience wearing a ring and will always give you the best advice.

Text/Call Me (585) 259-8151

Email: Brittany@jfjonesjewelers.com

All-Inclusive Engagement Package

JF Jones is your one stop shop for engagement rings. We provide you with everything you need to start your life together!

Engagement Swag Bag
Engagement Photo Shoot Kit

Swag Bag $500+ Value

  • Does this ring make me look engaged? Mug
  • Jewelry Cleaning & Care Kit
  • Engagement Photo Emergency Kit
  • Make up bag
  • Beauty samples
  • Sweet Treats
  • JFJ Swag

Included ( à la carte at other jewelers)


Other Perks

In-Stock Engagement Rings

These are our most popular designs. They are in stock, on sale and ready to take home today! When you visit our store you will find these rings in one dedicated case. This is great to see all of your options if you are on a time crunch for a spur of the moment proposal.

Custom Engagement Rings

Don’t see what you are looking for? I will create it! We have two showcases bursting at the seems with over 500 samples rings that are fully customizable, I can offer you over a MILLION different style combinations.  Pair these sample rings that you can touch, feel and hold with our state of the art app to instantly render photos and real-time prices, we know you will be excited and assured about our custom design process.

Keep in mind most custom designs take 3-6 weeks. If your proposal plan does not allow for this we can set the stone of your choice into a basic solitaire for the proposal. We will credit you the cost of the solitaire towards a custom ring that the two of you can design together!

Preview our custom collection below by viewing our app. Please note this is our designers catalog.  I don’t have EVERY single one of the rings in stock, but I do have most!

Make sure to mention which styles you like in your appointment request so that I can curate the right selection of rings and diamonds for your appointment.