We are a full service, family owned business serving the greater Rochester area.  Here is a little bit about us!

Our Jewelry

All of our jewelry is hand selected, thoroughly inspected and tested before ever seeing the showroom floor!  We believe that quality is of the utmost importance.  We want you to be proud of what you purchase and be able to hand it down for generations to come.  We stand behind all of our jewelry, offering a minimum 1 year limited warranty.  If your jewelry does not hold up to daily wear and tear due to a manufacturers defect, we will repair or replace the item.  Many of our collections include a lifetime manufacturer warranty.  We will return the item back to the factory under warranty for your convenience and pay the initial shipping & insurance charge.  We simply ask that you pay the return shipping & insurance (Usually $15.)  Fee waived first time within 1 year of purchase.

Complimentary Gift Wrapping on All Jewelry Purchases

Complimentary Ring Sizing- Available on in stock rings, up or down 1 Size* ($100 Min Purchase, some restrictions apply)

Complimentary Engraving- Available on Wedding Bands* ($100 Min Purchase, some restrictions apply)

Trade-Up Program

We offer a trade-up program on all of our loose diamonds, diamond solitaire rings, pendants and stud earrings.  Simply bring in your diamond in good condition and spend double to receive a full credit of the original purchase price.  Damaged items, single earrings and purchases less than double are subject to a restocking fee. Excludes Pure Grown Diamonds.

Please set up an appointment for your trade-up consultation


We are proud to be Rochester’s full service jeweler.  Offering an in-house repair shop for all of your jewelry repair needs.

Many small repairs may be done while you wait

  • clasp replacements
  • earring back replacement
  • watch battery change
  • link adjustment

Complimentary cleaning & inspection while you wait.

On the spot estimates for repairs.  Standard 1-week turn around on most repairs.  One Day Express Service Available.

In-House appraisals for insurance, estates or curiosity.  Appointments required.  Complimentary evaluation to help you determine what kind of appraisal you need.  Fees may apply to sort through large estates.


Valid methods of payment: Cash, MC, VISA, Discover, AMEX, Debit or trade in.  Sorry, no personal checks.

Layaway available with 20% deposit on $100 Minimum purchase

No Interest Financing available- Subject to Credit Approval

Not sure what you can afford? Call to schedule a no obligation financial consultation or click here for more details



Wish List


Computerized records of all your jewelry goals!  Stop in to create your wish list, then simply send in your spouse to fulfill it!  We will show them exactly what you want and gift wrap it!  Reserve your item on our website or call ahead for our concierge service- we will have the items ready and waiting for you!



Hero Discount

Thank you for your service!

10% Discount to all Military (Active and Veterans)

Police, Fire & EMT

Discount taken off of regular or sale price.  Excludes loose diamonds & clearance

items.  Can not be combined with any other discount or coupon.

Simply present your photo ID, we will update our records and give you the discount on every visit!



Rewardsrewards sign

NEW! We are offering a rewards program to thank you for your loyalty. $25 reward for your birthday, $50 reward for your anniversary.  We will email these coupons to you the beginning of your occasion month as a friendly reminder!

Is JF Jones “Your Jeweler?”  Tell all of your friends! And earn a $50 Referral Reward for each new bridal (Engagement ring and/or wedding bands) purchasing customer you send in!

Charitable Contributions

We choose to donate to charities that are run by or closely affect our customers.

Click here to find our about requesting a donation.

Please note we only donate to recognized charities.

Our Favorites: Honor Flight, Wounded Warrior, Rochester’s Veteran Court, Greece PAL, Pirate Toy Fund, Uniformed Patrolman Association


  • Better Business Bureau Accredited with A+ Rating
  • Jewelers of America
  • RJO Buying Group